Hi,I'm Demi

I help turnkiller ideas
intovisual stories.

With a background in production, branding and advertising, I bridge the gap between strategy and execution, helping turn concepts into compelling visual stories.

I'm a 30 year old South African now living in Auckland. With professional experience in South Africa, the Netherlands, and New Zealand, I bring a diverse, international perspective to my work.

In 2022, I relocated to the Netherlands and joined a vibrant shared workspace and startup incubator in Rotterdam as Marketing Lead. Brought on board specifically to align the local brand with global standards, I operated with full autonomy in this wide-ranging role. This allowed me to nurture my passion for on-set production and content creation while leading a comprehensive brand refresh. I championed a video-first strategy, redefined the brand identity for the Dutch market, overhauled the website and social media channels, and significantly strengthened the brand's overall online presence.

Prior to this, I began my career at an award-winning creative agency in South Africa, working as an Account Executive on client accounts in tertiary education and FMCG sectors. I then transitioned to the brand side, joining one of South Africa’s largest value fashion retailers as Brand Manager for the Kids & Baby portfolio. In this fast-paced retail environment, I developed expertise in delivering rapid campaign turnarounds and managing large-scale budgets, all while expertly balancing brand consistency, creative excellence, and commercial objectives.

I thrive in collaborative, dynamic environments, managing projects from brief to final delivery to ensure every detail supports the creative vision.